MDM Inc. (Multi Duty Manufacturing) designs and manufactures top-of-the-line pumps for landscaping, koi pond, agriculture and industrial applications. MDM came to Incognito Marketing & Pixel Whip to redesign their outdated website. The old site was hard to navigate and product information was spotty. The new site needed to have all the product specifications for each pump included in an easy-to find and easy-to-understand format. We also needed to maintain brand consistency across MDM's 4 main product lines while still differentiating between the unique applications of each. The System Curve Calculator sets MDM apart from their competition. They developed this tool to match a customer's unique project requirements to the ideal MDM pump. As a bonus, the System Curve Calculator compares the energy efficiency of an MDM Pump to a comparable competitor. The back-end work of integrating the System Curve Calculator into the new website, along with the a CMS and Dealer Login area was completed by Dublin Blue.